Privacy Policy

How We Use Your Information

Your information is used to:

• Process and fulfill your orders and quote requests
• Operate and maintain the Carnimore portal and your account
• Communicate about your purchases and requests
• Send marketing communications (with your consent)
• Optimize advertising campaigns and measure performance
• Improve our products, services, and website experience
• Comply with legal obligations, including federal firearms regulations

Cookies and Tracking

We use cookies and similar technologies to remember your preferences, analyze website traffic, personalize your experience, and serve relevant advertising. The following third-party services are active on this site:

• Google Tag Manager (GTM). GTM is the container system that loads and manages our tracking tags. The GTM container script runs on every page visit — it is the delivery mechanism for all other tags listed below. GTM itself does not collect personal data; it simply determines which tags are allowed to fire based on your consent choice. See Google's Privacy Policy.
• Google Analytics. We use Google Analytics to understand how visitors use our website, measure advertising performance, and track conversions. Google may collect information such as pages visited, time on site, and device type. GA only activates after you accept analytics cookies via our consent banner. See Google's Privacy Policy.
• Google Ads Conversion Tracking. We track form submissions and other conversion events to measure the effectiveness of our Google Ads campaigns. Conversion data is only sent after you accept analytics cookies. See Google's Privacy Policy.
• Microsoft Clarity. We use Microsoft Clarity for session recordings and heatmaps to improve our website experience. Clarity may record how you interact with our site (clicks, scrolls, navigation). Sensitive form inputs are masked. Clarity only activates after you accept analytics cookies. See Microsoft's Privacy Statement.

You can decline non-essential cookies at any time via our cookie consent banner. Declining will prevent Google Analytics, Google Ads tracking, and Microsoft Clarity from loading during your visit. The GTM container script will still load but will not activate any tracking tags.

Analytics & Marketing Use

Data collected through the services above — including page views, form submissions, and ad interactions — is used to optimize Carnimore's advertising campaigns across Google Ads and other platforms. This may include the creation of remarketing audiences, lookalike audiences, and conversion-based bidding signals.

Carnimore is not responsible for how third-party advertising or analytics platforms (including Google and Microsoft) process, store, or use aggregated or anonymized data once it is transmitted to their systems. Each platform operates under its own data governance policies, which you can review via the links above.

We make no warranties regarding the accuracy of analytics data, advertising attribution reporting, or campaign performance outcomes. Marketing results are inherently variable and depend on factors outside our control.

Limitation of Liability — Analytics & Marketing

To the fullest extent permitted by applicable law, Carnimore shall not be liable for any direct, indirect, incidental, special, or consequential damages arising from:

• The collection, processing, or use of data by third-party analytics or advertising services
• Any inaccuracies in conversion tracking, attribution, or audience targeting data
• Actions taken by third-party platforms based on data transmitted through our tracking implementation
• Any failure of consent mechanisms operated by third-party services

By using this website, you acknowledge that your interactions may be tracked as described above and that Carnimore's aggregate liability related to analytics and marketing data is limited to the maximum extent permitted by law. You are encouraged to review the privacy policies of Google and Microsoft directly for complete information about how they handle your data.

Data Sharing and Disclosure

We may share your information with:

• Shipping partners to deliver your orders
• Payment processors to handle transactions
• Advertising platforms (Google Ads) that receive conversion and audience signals for campaign optimization
• Analytics providers (Google Analytics, Microsoft Clarity) as described in the Cookies section above
• Service providers who assist our operations under confidentiality agreements
• Law enforcement or regulatory agencies when required by law, including ATF compliance obligations

We do not sell your personal information to third parties.

Information Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

• Encryption of sensitive data in transit and at rest
• Secure payment processing through PCI-compliant providers
• Access controls limiting who can view account and order data
• Regular security assessments

Your Privacy Rights

You have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your information, subject to legal retention requirements
• Opt out of marketing communications at any time
• Decline non-essential cookies via our consent banner
• Opt out of personalized advertising through your Google account settings

Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect or maintain information from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately.

Updates to This Policy

We may update this privacy policy periodically. Material changes will be posted on this page with an updated date. Your continued use of our website or portal following any changes constitutes acceptance of the revised policy.

Contact Us

If you have questions about our privacy practices or wish to exercise your privacy rights, please contact us:

Carnimore
42526 N 18th St
New River, AZ 85086
Phone: (623) 388-7069
Email: info@carnimore.com